BlackBerry Friday lifted the curtain on a new security-based, Android-powered smartphone, called Priv, to strengthen its struggling hardware portfolio. The new smartphone “combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform,” said CEO John Chen on a call with investors.
Jay Gordon, vice president of sales at Plano, Texas-based BlackBerry partner Enterprise Mobile, said BlackBerry continues to reinvent itself as an enterprise mobile management company through new software and services, but part of the company is still based in consumer-targeted products.
“As a partner, we more commonly see migration away from BlackBerry products and services to more mainstream and consumer-focused options,” said Gordon. “While we continue to maintain and provide expertise and know-how on the BlackBerry platform, it is not an overly impactful part of our business today.”